Social Media and Content Manager

Strategic Planning:
Develop an annual content & social strategy
Develop a brand personality which builds on the Philharmonia core brand mission and values
Develop a strategy for paid social activity & digital advertising, introducing
more social channels, where appropriate
Use various analytics tools to develop regular reports for audience numbers & engagement

Project Management:
Schedule & optimise social channels, ensuring there is a variety of content with a consistent TOV and brand
Schedule & optimise paid social and digital advertising
Support with SEO and website navigation
Support Managers and agencies with optimisation of the Google Grant account
Analyse the effectiveness of all social and content and implement any optimisations and learnings
Attend concerts & activities where relevant in order to capture imagery, stories & footage
Coordinate with internal teams to ensure that information is shared in advance & opportunities maximised
Work with partner venues & organisations to promote the work we do
Work with the Data and Insight Manager to improve data capture, monitoring and understanding

Leadership and Management:
Engage the whole Orchestra in the production of content
Work with a core group of players and staff to build confidence in the creation of content & capture

Managerial Responsibilities:
Attend workshops/conferences and share learnings
- Be a brand guardian for the Philharmonia identity
- Work with Director of Marketing & Comms on projects

Skills and Qualifications
Minimum three years’ experience in a relevant role
A champion for social media and content development
Knowledge of all social platforms, Google Analytics and other reporting tools
Passion and interest for music and the arts, with a good understanding of orchestras
Some experience in photography/videography (does not need to be an academic qualification)
Excellent communication skills (both verbal and written), with the ability to communicate con