Director of Subscriptions, Lifecycle Marketing

The Director of Subscriptions, Lifecycle Marketing is responsible for subscription retention, acquisition, and win-back to meet sales goals, marketing objectives, and elevate brand experience for customers. The Director should be a master of conversion marketing, including direct response marketing/CRM, sales strategy, and subscriptions. The candidate should be entrepreneurial-minded and can both think strategically and tactically to roll up his or her sleeves; be strong at creative/messaging strategy; and be a strong analytical thinker who knows how to examine data to identify insights and meaningful trends to enable data-driven decisions that optimize the sub acquisition and retention process and lift. Ultimately, the successful candidate will understand the needs of customers, interpret customer data and research, and form actionable plans to generate subscription revenue from brand management, messaging, and data analytics to inform decision making.

In the key driver seat to drive subscription revenue, the Director of Subscriptions, Lifecycle Marketing, will work cross-functionally to lead campaigns that retain and increase subscription households and subscription revenue. This role works in partnership with the VP of Growth in CRM management and campaigns to acquire subscribers, upgrade existing ticket buyers, and retain subscribers, as well as working in collaboration with the Vice President of Data Analytics & Revenue Operations to make data-informed decisions that will improve the personalization of our CRM efforts to ensure we are delivering the right message to the right customer at the right time to drive sales, strengthen customer relationships, drive high-value behaviors, reduce churn, and increase lifetime value.

View full job description here: https://www.bsomusic.org/job/director-of-subscriptions-marketing-lifecycle/